Knowing that costs are generally about 20% higher indicates that the majority of interactions on the ad are just a single click. Carousel ads are more expensive because we're getting charged for every click a prospect makes, even multiple times per ad format when they can click on multiple panes. This is different from any of LinkedIn's other ads. We have multiple charges for a single user, a single visitor to your ad. In carousel ads, if different cards have separate destination URLs, you're charged once for each unique URL the member clicks. While reading Linkedin's documentation about chargeable clicks, I found the answer. But that wouldn't account for the whole 20% increase in costs.ĭuring a conversation with Pat McDaniel, the head of paid media at Precision Marketing Group, we realized that we were seeing the same effect. I thought maybe when we give too many choices in a carousel ad, people go into analysis paralysis and become less likely to click anything. This has always been super confusing to me. I figured out why Carousel Ads on LinkedIn are so dang expensive.Įvery time we test carousel ads on LinkedIn, the costs per click are about 20% higher than an equivalent click on a single image sponsored content ad. Something just barely blew my mind, and I've got to share it with you. Hey there LinkedIn Ads fanatics! If you don't know me already, my name is AJ Wilcox, and I'm the host of the Linkedin Ads Show podcast. I Figured Out Why LinkedIn Carousel Ads Are So Expensive! Experiment with different content and optimize your ads based on performance to maximize results. While they may have a higher cost per click, they can be effective in building brand awareness and engagement. LinkedIn carousel ads offer a unique way to present information to your audience. Regularly monitor and optimize your carousel ads based on performance metrics such as click-through rates and conversions. Keep the intro text concise and enticing, encouraging users to swipe through and engage with your ad. Remember that carousel ads are not ideal for cold targeting, but rather for engaging with an audience that is already familiar with your brand. Experiment with a mix of client reviews, case studies, or examples of your work to build trust and credibility. Use carousel ads to showcase different aspects of your products or services, such as pain points, benefits, or differentiators. Make sure to follow the guidelines for image specifications and character limits for the intro text. You can add up to 10 cards in a carousel ad, each with a headline, destination URL, and image.Ħ. Choose the ad format as carousel image ad and proceed to set up your ad.ĥ. Select your target audience, focusing on retargeting or audiences that have previously visited your website.Ĥ. Keep in mind that the cost per click for carousel ads is usually higher than single image ads.ģ. For carousel ads, website visits or engagement would be a good choice.Ģ. Start by setting your campaign objectives. They are more suitable for retargeting campaigns or targeting audiences who are already familiar with your brand.ġ. These ads allow you to showcase multiple images, headlines, and destination URLs in a swipeable format. LinkedIn carousel ads are not commonly used, but they can be effective for creating brand awareness and engagement. Hey guys, today we're going to be talking about LinkedIn carousel ads.
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