![]() ![]() The challenge was rather easy – detaching a little from the coffee obsession and opening the door for future branching out. However, this is the same thing that stunned the company’s growth. Brand’s focus on premium quality resonated with consumers, with many of them not even thinking about looking for an alternative. Starbucks’ coffee-centricity resulted in the massive following. Even though Starbucks expanded its product offering, there was room for more change and growth. However, a lack of innovation resulted in complacency. Positioning itself as a progressive company delivering high-quality products, Starbucks maintained its stellar reputation for decades. And nothing really had to change, though, since everything about the brand has always been a massive success. Since 1971, when the first Starbucks took the market by storm, not a lot has changed in terms of the company’s visual identity. Their rebranding campaign was simple, yet incredibly effective. ![]() 2011 marked a new beginning for Starbucks as more than just a coffee company. So why would a brand with such a broad reach need rebranding? Well, the answer is easy – evolution. Wherever there’s a #coffee involved, there’s a high chance you’ll see a cup of coffee with a Starbucks’ logo on it. ![]() If you need proof, scroll through social media. Its global customer base is incredibly loyal, and millions of people see Starbucks as a part of their lifestyle. In the world of coffee, Starbucks is a cult. ![]()
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